Brand Operation Manager (Mom&Baby)

1. Principal / Client Management

· Act as the key contact between the company and assigned Principals.

· Build strong and long-term Principal relationships.

· Understand Principal objectives and translate them into actionable business plans.

· Lead regular business reviews and follow up on agreed action plans.

· Manage Principal requests, issues and commercial discussions.

2. Business & Commercial Management

· Develop and execute annual and monthly business plans for assigned brands.

· Monitor sales, profitability, P&L and business performance.

· Prepare sales and margin forecasts and identify performance gaps.

· Develop corrective actions and identify new business opportunities.

· Prepare commercial proposals and business cases for management approval.

3. Customer & Channel Development

· Work closely with Sales/KAM teams to drive sales and distribution growth.

· Identify new customers, channels, listings and portfolio opportunities.

· Support customer negotiations, Joint Business Plans and commercial agreements.

· Develop customer-specific growth plans and monitor performance.

4. Trade Marketing & Execution

· Develop promotional and commercial plans together with Principals and Sales teams.

· Monitor trade investment, A&P and promotion effectiveness.

· Support new product launches and channel activation.

· Ensure effective execution of pricing, promotion, distribution and visibility.

5. Cross-functional & Operational Management

· Coordinate Sales, Marketing, Trade Marketing, Supply Chain, Finance, E-commerce and Legal teams.

· Monitor inventory, stock cover, OOS and NED risks. · Coordinate forecasting and shipment planning.

· Resolve operational issues and ensure timely execution of agreed business plans.

6. New Product Launch & Project Management

· Coordinate end-to-end new product launches.

· Develop launch plans and coordinate with Sales, Marketing, Supply Chain, Finance, Legal and Principal teams.

· Monitor launch progress and post-launch performance.

· Identify corrective actions when launch performance is below expectations.

7. Market & Business Analysis

· Monitor market trends, competitors, customers and channel development.

· Analyze customer and channel performance.

· Prepare recommendations based on sales and market data.

· Provide regular insights to management and Principal.

· Benchmark pricing, assortment, promotion and distribution where relevant.

8. Business Review & Reporting

· Monthly Business Review (MBR)

· Quarterly Business Review (QBR)

· Annual Business Review

· Sales performance reports

· Brand P&L

· Forecast

· Inventory report

· A&P / trade fund report

· Promotion evaluation

· Distribution / penetration report

· Action plan and risk report

Ensure reports are fact-based, commercially meaningful and recommendation-oriented, rather than simply reporting numbers.

- Trình độ học vấn, chuyên môn / Education background:

+ Bachelor's degree or higher in Business Administration, Marketing, Commerce, Economics, or other related fields.

- Kinh nghiệm / Work experiences:

+ Minimum 3–5 years of experience in FMCG, Mother & Baby, Personal Care, Healthcare, Nutrition, Dairy, or related consumer categories, preferably with experience in:

· Distributor / trading company

· Principal management

· Brand management

· Key account management

· Commercial planning

· Trade marketing

· Sales operations

+ Experience working with M&B Commercial Experience is highly preferred.

- Năng lực / Competency:

· Strong ownership and accountability.

· Commercially minded.

· Strong communication and negotiation skills.

· Able to manage demanding principals professionally.

· Able to influence internal teams without direct authority.

· Strong project management skills.

· Proactive in identifying risks and opportunities.

· Detail-oriented but able to understand the big picture.

· Comfortable working under pressure and managing multiple brands simultaneously.