Corporate Sales Manager

About the role:

The Corporate Sales Manager is responsible for driving revenue growth, market expansion, and establishing a strong premium brand presence across key On-Trade (HoReCa) and B2B (Corporate) accounts.

In this role, you will focus on building sustainable strategic partnerships within luxury hospitality, fine dining, premium bars, and corporate clients, while leading and developing a high-performing sales team committed to operational excellence and brand integrity.

1. Sales Strategy & Execution

• Develop and execute annual, quarterly, and monthly sales plans for On Trade and B2B channels to achieve revenue and profit objectives.

• Coordinate with internal stakeholders to design and implement trade programs that drive sales and brand visibility.

• Conduct market research and competitive analysis to identify growth opportunities and new territories.

• Ensure effective deployment of company and brand plans across the sales team to guarantee proper execution and alignment.

• Regularly review business performance, propose corrective actions, and ensure timely delivery of results.

2. Customer Management & Development

• Build and strengthen long-term partnerships with Horeca and B2B customers (hotels, restaurants, bars, clubs, corporate clients, etc.).

• Develop business plans and joint business initiatives with key customers to increase product demand and revenue.

• Search, evaluate, and propose new distributors or partners for expansion; conduct periodic performance assessments and propose continuation or termination as needed.

• Ensure proper execution of all operational tasks with distributors/customers: delivery, stock management, equipment, and reporting systems.

• Maintain a strong market presence to identify customer needs, resolve issues, and explore new business opportunities.

3. Team Leadership & Performance Management

• Lead, coach, and develop the sales team to achieve individual and collective KPIs.

• Build clear sales structures, define responsibilities, and monitor performance on a weekly/monthly basis for timely support.

• Provide training on product knowledge, consultative selling, and professional working standards.

• Motivate the team to maintain high performance, discipline, and collaboration spirit.

• Develop recognition and reward systems to encourage excellence and accountability.

4. Sales Operations & Tools

• Develop and optimize sales management tools and procedures to enhance efficiency and visibility.

• Monitor sales data, track performance indicators (sales growth, coverage, new accounts, activation rate, AR management).

• Coordinate with Finance and Supply Chain to ensure proper stock levels, on-time delivery, and accurate forecasting.

• Prepare regular sales and market performance reports for management review.

5. Cross-functional Collaboration

• Work closely with Marketing, Supply Chain, and Retail teams to ensure consistent implementation of trade and brand programs.

• Support customer activations, brand events, and corporate programs to enhance premium brand experience.

• Ensure compliance with all company policies and local regulations in sales operations.

6. Other Tasks

• Perform other assignments required by Head of Sales or Board of Directors to support business development and organizational growth.

You have:

• University Graduate, preferably in Business Administration, Economics and Foreign Trade
• Have at least 3 - 5 years of working as same position in FMCG, F&B, Tobacco, or Wine & Beer industry.
• Experienced in dealing with 5* Hotel (Strongly preferred), expand corporate customers.
• Team skills & leadership skills
• Making decision & problem-solving skills
• Effective presentation skill
• Negotiation skill

Competencies:

• Planning & achieving: Set smart objectives and work towards achieving these goals.
• Positive attitude & Self Belief: Should be a good listener, confident, builds good customer relation & have positive approach towards customers, subordinates and the company.
• Problem Solving: analyze issues from different views and find solutions.
• Analytical: Should be good in analyzing figures and data and taking decisions accordingly.
• Good Motivator: should Motivate the Sales team to achieve company and personal goals.