E-commerce & Performance Marketing Executive

E-commerce Operations & Campaign Execution (~50%)

• Storefront Management: Manage day-to-day operations on TikTok Shop, Shopee, and Delivery Apps. Create and optimise product listings, titles, descriptions, pricing, combos, vouchers, and flash sales.
• Campaign & Platform Engagement: Plan and execute sales campaigns, mega events, and livestream deals; negotiate visibility slots and subsidies with platform KAMs.
• Inventory & Cross-functional Alignment: Track channel inventory and work closely with Warehouse, CS, and Operations teams to ensure stock availability, timely fulfilment, and smooth customer experience.
• Livestream & Affiliate Commerce: Coordinate with Livestream, Content, and KOC/MCN Affiliate networks to push key SKUs, track creator GMV, and execute live promotional flows.

Performance Marketing & Digital Optimization (~50%)

• Paid Media Execution: Set up, launch, and optimise performance marketing campaigns across Meta (CPAS, Conversions), Google Ads, Shopee Ads, and TikTok Shop Ads.
• Creative Testing & Funnel Optimisation: Test ad formats, creative hooks, copy angles, and audience segments to improve CTR and CVR while controlling CPO/CPA and target ROAS/CIR.
• Commercial Analytics & Reporting: Track daily/weekly metrics (GMV, Traffic, CVR, ROAS, AOV, CIR) and prepare actionable reports to identify growth opportunities and optimise channel P&L.

● 2 to 3 years of experience in Digital Marketing, E-commerce Operations, or Performance Marketing, preferably within F&B, FMCG, retail, or consumer brands.
● Proven experience operating TikTok Shop and Shopee, with hands-on execution of Meta Ads, TikTok Ads, and Shopee Ads.
● Strong understanding of social commerce, performance metrics (GMV, ROAS, CVR, AOV, CAC), and customer behaviour to drive online revenue.
● Comfortable managing multiple campaigns, collaborating across teams, and working in a fast-paced environment.
● Analytical mindset with strong project management and execution skills.
● Fluency in Vietnamese is required. Good command of English is a plus.