Growth & Marketing Assistant Manager

-          Own the growth plan and budget for Bello and Best Friends: quarterly campaign calendar, channel mix and spend, linked to sales targets in ecommerce, modern trade and general trade

-          Build and run the KOC/KOL programme with the Ecommerce Specialist: creator selection, briefs, rates and agreements, seeding, affiliate and livestream collaborations; and grow our online communities

-          Lead content and social: monthly content calendar, livestream themes, and clear briefs to the designer, video editor and livestream host & run paid social (Meta, TikTok) with the Ecommerce Specialist

-          Plan product launches with the sales channels: launch kit, creator seeding, channel offers and postlaunch review

-          Lead the team: set priorities and KPIs, coach the Events & Partnerships Executive, designer and intern, run weekly check-ins and appraisals; sign off on resourcing and calendar for events and partnerships

-          Manage marketing vendors and agencies; check quotes and contracts before final approval by the Country Manager

-          Bachelor's degree in marketing, business or a related field

-          4 - 6 years in FMCG marketing, growth or ecommerce marketing, ideally in mom & baby, personal care or pet; at least 1 year leading or coaching others

-          Proven experience running KOC/KOL programmes and building online communities,

-          Hands-on with Meta and TikTok ads and with Shopee and TikTok Shop marketing tools

-          Comfortable with numbers: Excel or Google Sheets and marketplace dashboards;

-          Strong planner who manages budgets and deadlines and raises problems early

-          Fluent Vietnamese and professional English (you will report to a Singapore-based management team)

To apply, please send your CV with 2–3 campaigns or creator programmes you led, showing budget and results.