1. Sales Execution & Business Development
- Execute sales plans and action plans for Export & OEM channels in line with the department's objectives
- Actively identify, approach and develop new international B2B customers, distributors, importers and OEM/Private Label prospects
- Manage and follow up assigned sales leads and customer pipelines from lead generation to order conversion
- Participate in international trade shows, B2B events and customer meetings to develop new business opportunities
- Maintain and develop relationships with assigned international customers
2. Sales Target Delivery
- Achieve assigned sales targets and KPIs for Export & OEM accounts
- Prepare quotations and conduct customer negotiations within approved pricing and commercial policies
- Follow up quotations, samples, product development and orders to ensure timely conversion
- Identify opportunities to grow sales from existing customers through additional products or increased volume
3. OEM / Private Label Execution
- Receive and manage OEM/Private Label projects based on customer requirements
- Coordinate with R&D, Factory, QA/QC, Finance and relevant departments during product development and order execution
- Follow up project timelines, quotations, samples and customer feedback to ensure smooth progress
- Maintain an updated OEM pipeline and report project status to the Manager
4. Sales Team Supervision
- Support the Manager in coordinating daily sales activities and assigning leads/accounts within the team
- Monitor team sales performance, pipeline and follow-up activities
- Provide coaching and practical guidance to Sales team members to improve sales effectiveness
- Support team members in handling difficult customer cases and negotiations
5. Market & Customer Insight
- Collect and report customer feedback, competitor information and market developments in assigned markets
- Identify potential customer needs and business opportunities and provide recommendations to the Manager
- Maintain updated information on assigned markets, customers and sales pipelines
6. Reporting
- Prepare regular weekly/monthly sales and pipeline reports
- Track progress against assigned targets and identify gaps requiring corrective actions
- Provide timely updates to the Manager on key opportunities, risks and customer issues