Performance Marketing Executive - fitness

As part of the performance marketing team in FLG, your responsibility is focused around 2 main objectives:

● How can we get as many people as possible to try out our services?

● How can we deliver the best (online-to-offline) customer experience from the initial click on an ad to the final sale in one of our gyms?

To accomplish these objectives, you’ll need to lead the performance marketing team and optimize every step of the customer purchase journey.

What You'll Be Doing

IN THIS ROLE YOU WILL:

● Be part of Vietnam's most skilled integrated/O2O performance marketing team;

● Manage paid media channels (including but not limited to Facebook, SEM, Display, Video, SEO) and non-paid media channels (including but not limited to Web push, Email, Chat bot) to hit growth targets;

● Ensure continual growth and performance improvements by testing and implementing new technologies and strategies based on data-driven insights and research;

● Optimize the customer experience journey across paid and non-paid media touchpoints from ad impression, click, lead and all the way to purchase;

● Develop and maintain a smooth cooperation with other departments to hit growth targets:

o Work closely with Creative team to ensure insightful digital asset production;

o Work closely with Tele-marketing team to ensure seamless messaging across conversion stages;

o Work with Sales team to get their advice of customer insight;

● Contribute ideas to create impactful promotional schemes & campaigns on the internet;

● Degree or advanced degree in related fields

● 1-2 years working experience within digital marketing

● Hands-on experience in Facebook, SEM, GDN and YouTube ads is a must. Experience in SEO and Local Display Networks is a plus

● Highly analytical and performance-driven mindset

● Excellent speaking and writing skills in both English and Vietnamese

● Advanced problem-solving skills and long-term mindset

● Open-minded vision and fresh, creative ideas

● Desire to learn and grow personally and professionally

● Experience in qualified lead optimization is a plus

● Certificates in Google Ads or Facebook Ads is a plus

WHAT MAKES THIS JOB AMAZING

● Work with the most skilled marketing people in APAC and breakthrough O2O marketing technologies (including Salesforce Marketing Cloud)

● Help thousands of people to live a healthier, fitter and better life

● Be part of one of the fastest-growing enterprises in APAC (we are launching new club location and brands in the upcoming months)

● Huge learning & professional growth opportunities

● Great employee benefits (including a free gym membership at California fitness & yoga