Senior Sales Executive – Electronics & Electrical (E&E)

The Senior Sales Executive is responsible for developing new business opportunities and managing Chinese buyers, vendors and key accounts within the Electronics & Electrical sector. The role focuses on new client acquisition, sales target achievement, market development and delivering high-quality customer service.

Key Responsibilities

• Identify and develop new Chinese clients while maintaining strong relationships with existing buyers, vendors and key accounts.
• Handle sales enquiries, prepare quotations and presentations, negotiate and close deals, and manage customer feedback, complaints and objections.
• Analyze customer needs and business opportunities to maximize sales potential and promote appropriate testing services.
• Develop and implement sales, marketing and PR activities; conduct market research to identify new testing services and business opportunities.
• Monitor competitor pricing, testing capabilities and market developments, providing insights to support sales strategies.
• Monitor sales KPIs and prepare regular sales forecasts, client/revenue reports and business performance updates.
• Collaborate with internal teams to achieve sales targets and provide excellent customer service.

• At least 3 years of experience in B2B hunter sales, with a proven track record in developing new customers and achieving sales targets.
• Good Chinese communication and writing skills, with intermediate English communication and writing ability.
• Strong selling, communication, presentation and negotiation skills with a proactive and target-driven mindset.
• Understanding of third-party testing/services industries is preferred.
• Knowledge of the Electronics & Electrical supply chain, particularly Apple OEM/ODM manufacturers such as Antran, Tonly, Foxconn, PYD, Pegatron and WNC, is an advantage.
• Able to independently conduct client visits, organize technical seminars and deliver customer presentations.