Assistant Brand Manager

Job Description

Brand Experience & Support

• Assist in developing and implementing the brand’s overall strategy and positioning.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Contribute to the development of brand guidelines and ensure consistency across all touch points.

Product Development:

• Support the product development process by providing insights on market trends and customer preferences.
• Assist in creating product line plans and assortment strategies.
• Collaborate with design and merchandising teams to ensure product aligns with brand identity.

Marketing and Communications:

• Contribute to the development and execution of marketing campaigns and promotional activities.
• Assist in managing the brand’s social media presence and digital marketing efforts.
• Coordinate with PR and advertising agencies on brand-related initiatives.

Visual Merchandising:

• Collaborate with the visual merchandising team to create compelling in-store experiences that reflect the brand’s image.
• Ensure visual merchandising standards are maintained across all stores.

Customer Relationship Management:

• Build and maintain strong relationships with key customers and influencers.
• Provide excellent customer service and address customer inquiries and complaints.

Sales Analysis:

• Analyze sales data to identify trends and opportunities for improvement.
• Prepare sales reports and presentations for management.

Team Management:

• Provide support and guidance to junior team members.
• Contribute to a positive and collaborative work environment.

Job Requirement

• Bachelor’s degree in Marketing, Fashion, or related field.
• Minimum of 2 years of experience in the fashion industry, preferably in a luxury brand.
• Strong understanding of the luxury market and consumer behavior.
• Good interpersonal skills & the ability to communicate effectively both English & Vietnamese
• Proficiency in Microsoft Office Suite and relevant software.
• Ability to work under pressure and meet deadlines.
• Strong attention to detail and organizational skills.
• Passion for fashion and luxury brands.