Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group.
Collaborate with the Country Head of Marketing and other senior leaders to align branding marketing strategies with business objectives and market opportunities.
Oversee and ensure brand consistency across all marketing and communication materials.
2. Branding and Communication Oversight:
Lead the development of brand strategies and communication plans that resonate with target audiences.
Ensure the creation of engaging and effective content for various platforms, including social media, websites, email, and offline channels.
Develop PR strategies and manage relationships with media and other stakeholders to enhance brand reputation and visibility.
Oversee creative project management, including video and photo shoots, graphic design, and content creation processes.
3. Creative and Content Management:
· Oversee the Creative Manager in leading the Creative Team to produce high-quality visual content that aligns with brand strategies.
· Guide the Content Manager in leading the Content Team to develop compelling written content for various platforms.
· Ensure seamless collaboration between the Creative and Content teams to produce cohesive and effective marketing materials.
4. Performance Measurement and Reporting:
Develop and track key performance indicators (KPIs) to measure the effectiveness of branding activities.
Provide regular reports and insights to the Country Head of Marketing and senior management on campaign performance and brand health.
Collaborate with the Software & Analytics function to develop and improve dashboards that provide relevant business intelligence for decision-making.
5. Capacity Planning and Team Management:
Lead the development and implementation of capacity planning strategies, standard operating procedures (SOPs), and scope of work documents to ensure efficient and effective operation of the Creative, and Content teams.
Monitor team performance and workload, optimizing resource allocation and project timelines to meet the needs of the brands.
Recruit, train, and manage the performance of team members, fostering a high-performance culture and ensuring professional development.
6. Tool and Platform Implementation:
Oversee the selection, setup, and integration of tools and platforms that enhance team productivity and compliance with branding and communication standards.
Ensure team members are trained on new tools and platforms and facilitate their adoption across the teams.
Job Requirement
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree preferred.
Proven 7+ experience in a senior marketing role, preferably with a focus on branding, communication and preferably, digital marketing.
Excellent leadership, team management, and communication skills.
Demonstrated ability to develop and execute comprehensive marketing strategies.
Strong project management skills, with the ability to manage multiple projects and deadlines.
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