Brand leader

Job Description

The Brand Leader - Ecommerce field will be responsible for working with Singapore team to develop brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The Brand Leader will play an ownership role in strategic planning and execution of the go-to market strategy for the assigned e-Commerce platforms and brands. Primary responsibilities include develop and implement brand-building strategies that increase sales/profits and customer engagement. Running daily operations of the e-Commerce’s stores for an assigned set of brands.

Key Responsibilities but not limited to:

· Coordinate cross-functionally to ensure consistency in brand-related decisions

· Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach

· Maintain quality control of the product listings, ensuring all information is accurate and that product and pricing are up to date.

· Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve e-Commerce stores performance;

· Oversee marketplace management, digital marketing operations and digital platform operations;

· Forecasting of annual sales and management of inventory planning & replenishment;

· Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads;

· Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandizing, performance management, etc.;

· Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyse brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends.

Job Requirement

·         Proven working experience as e-commerce brand leader 

·         Proven ability to develop brand and marketing strategies and communicate recommendations to the brand’s owners.

·         Experience in identifying target audiences and devising effective campaigns

·         Excellent understanding of the full marketing mix, and good presentation skills

·         Strong analytical skills partnered with a creative mind

·         Data-driven thinking and an affinity for numbers

·         Good communication skills in English

·         Up-to-date with latest trends and marketing best practices

·         Degree in marketing or a related field