Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity
Be a part of developing long-term positioning, brand strategy and commercial plan
Responsibilities:
Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam
Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points
Engages sales and channel marketing teams to ensure delivery of efficient brand building
Identify and work out relevant consumer and shopper insights
Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels
Job Requirement
5 years’ experience in brand management
Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
A thorough understanding of marketing and business functions at FMCG sectoc
Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management
Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
Strong analytical, decision making, influence, communication & presentation skills
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