As a Campaign Management Executive, you will be responsible for planning, executing, and optimizing e-commerce campaigns across multiple channels, including Shopee, Lazada, TikTok Shop, brand.com, and Social Commerce... Your role is crucial in driving business results and enhancing the consumer experience. Key responsibilities include:
Market Research: Stay updated on e-commerce trends, emerging initiatives, and market best practices across all platforms to incorporate innovative ideas into brand-focused campaigns.
Campaign Planning:
Develop and manage an integrated campaign calendar that aligns with brand activities, partner promotions, and key e-commerce events (e.g., platform birthdays, Mid Year Campaign 6.6, 9.9, 11.11, 12.12, Tet).
Conceptualize and create engaging campaigns tailored to specific brand activities, including:
Brand Day/ Super Brand Day: Work with brand teams to craft campaigns that boost visibility and sales on key brand days.
New Product Launch: Create launch strategies to generate excitement and drive sales across all e-commerce channels.
Branding Initiatives: Design campaigns that strengthen brand awareness and ensure consistent messaging.
Coordinate with related departments such as Commercial, Media, Affiliate, Livestream, and others to develop comprehensive plans, detailed execution checklist and set targets from various sources of growth.
Campaign Execution:
Develop and manage an integrated campaign calendar that aligns with brand activities, partner promotions, and key e-commerce events (e.g., platform birthdays, Mid Year Campaign 6.6, 9.9, 11.11, 12.12, Tet).
Act as the PMO (Project Management Officer) of the campaign, responsible for managing the campaign checklist with all relevant departments including Commercial, Media, Affiliate, Livestream, and others. This involves:
Task Management & Timeline Coordination: Align and track tasks with clear deadlines, ensuring timely and high-quality delivery.
Quality Assurance: Ensure all deliverables are accurate and meet campaign goals.
Issue Resolution: Quickly address roadblocks to keep the campaign on track.
Partner with external stakeholders (Shopee, Lazada, TikTok Shop, etc.) to deliver best-in-class e-commerce campaigns that achieve business KPIs and enhance brand visibilities.
Performance Monitoring & Reporting:
Work with related teams (Commercial, Media, Affiliate, Livestream, Data, CS, Operation…) to analyze campaign performance across all channels and provide actionable insights and back-up plans during campaign.
Prepare post-campaign reports, highlighting key learnings and recommending strategies for future brand activities.
Job Requirement
Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience:
1+ years of experience in Campaign Management, Project Leader, preferably within E-commerce or Digital Marketing.
Proven track record of successfully planning and executing multi-channel e-commerce campaigns, with a focus on brand activities such as product launches and branding initiatives.
Skills & Competencies:
Strong project management skills with the ability to manage multiple campaigns simultaneously across various channels.
Excellent communication and collaboration skills, with experience working across multiple teams and stakeholders.
Proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies.
Familiarity with e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop) and a deep understanding of platform mechanics.
Creative thinker with a strategic mindset, capable of developing innovative campaign concepts that enhance brand presence.
Personal Attributes:
Goal-oriented and highly organized, with a proactive approach to problem-solving.
Ability to work under pressure and meet tight deadlines in a fast-paced environment.
Enthusiastic about e-commerce and digital trends, with a passion for continuous learning and improvement.
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