Digital Marketing Executive

Job Description

Job Description:

· Manage Agency’s performance on online advertising campaigns via Google Ads, TikTok Ads, Facebook Ads etc., to generate leads and acquire customers;

· Initiate following and deeply analyze Digital metrics to evaluate and optimize the efficiency of Digital Activities, and collaborate with the Digital team;

· Plan and monitor the company‘s ongoing presence on social media platforms such as Facebook, TikTok, and YouTube;

· Gain insights into the latest online marketing trends and continually update marketing strategies;

· Propose SEO direction and collaborate with the content team to enhance the company’s website;

· Optimize website performance, including organic traffic, bounce rate, conversion rates, etc. to improve user experience and increase the number of traffic and leads;

· Identify key issues in different contexts and perspectives to deliver project objectives;

· Analyze the effectiveness of digital marketing using analytics tools, such as Google Analytics (GA4), SEM Rush, and SimilarWeb;

· Continuously implement PDCA to improve advertisement performance to maintain the effective channel/content and improve ineffective activities by A/B test.

Other information:

· Working place: No 02, Pho Quang Street, Ward 02, Tan Binh District, Ho Chi Minh City

· Working time: 7:30 – 17:30, from Monday to Friday

Benefits:

· Allowances (approx. 1 Million VND): Attendance, Lunch, Transportation

· Salary Review and Bonus

· PVI Healthcare Package

· Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party

· Full social insurance contribution

· Flexible working hours

· Vehicle purchase with discounts

· Subsidy for learning driving licenses and foreign language classes

Job Requirement

Requirements:

·       Bachelor’s degree in Marketing/ Business is preferable;

·       Proficiency in English communication & Microsoft Office;

·       Analytical mindset and critical thinking skills;

·       At least 2 years in Digital Marketing for lead generation, and performance tracking;

·       Experience and Knowledge of digital marketing, including SEO, SEM, social media platform (Facebook, Youtube, Tiktok) and  web analytics tools: Google Analytics (GA4), SEM Rush, SimilarWeb, etc.