Plan and execute digital marketing campaigns including SEO/SEM, email marketing, social media, display advertising, and PPC.
Monitor and analyze campaign performance metrics and provide actionable insights to improve ROI.
Content Strategy:
Develop and manage content marketing strategies to engage and grow the online audience.
Collaborate with the content team to create compelling and relevant content for various digital platforms.
SEO and SEM:
Perform keyword research and optimize website content to improve organic search rankings.
Manage and optimize paid search campaigns to maximize visibility and conversions.
Social Media Management:
Develop and implement social media strategies to enhance brand presence and engagement on platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
Monitor social media trends and adjust strategies accordingly.
Analytics and Reporting:
Utilize analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on the effectiveness of digital marketing efforts.
Provide regular reports and insights to stakeholders on campaign performance and digital marketing initiatives.
Email Marketing:
Create and manage email marketing campaigns, including newsletters, promotional offers, and automated email sequences.
Segment email lists and personalize email content to improve engagement and conversion rates.
Job Requirement
· 2-4 years of experience in digital marketing or a related role
· Proven experience with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, MailChimp, etc.).
· Strong understanding of SEO, SEM, PPC, and web analytics.
· Excellent written and verbal communication skills.
· Creative thinker with strong problem-solving skills.
· Ability to manage multiple projects simultaneously and meet deadlines.
· Proficiency in using data analytics and reporting tools.
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