Performance Marketing Leader

Job Description

Our vision

Soctrip aim to be the world’s leading travel social network and e-commerce platform that connects and empowers budget-conscious travelers by providing affordable travel solutions and an engaging community.

Marketing team leading the mission and vision for Soctrip and your contribution is valued for us.

The role

We are seeking an experienced and strategic Performance Lead to oversee the development and execution of media strategies for Soctrip.com. This role is critical in driving user acquisition and enhancing brand presence through effective media planning and ad budget management. The ideal candidate will have a strong background in the travel or e-commerce industry, with a minimum of 2 years of experience, and will possess established relationships with key publishers such as Google, TikTok, and Facebook.

Key responsibilities

1. Media Strategy Development:
- Develop and implement comprehensive media strategies to drive user acquisition, app downloads, and brand awareness.
- Identify target audiences and optimize media channels to reach and engage potential users effectively.
- Collaborate with the marketing and creative teams to align media strategies with overall brand goals and messaging.

2. Budget Management:
- Manage and allocate the media budget across various channels, ensuring optimal use of resources to maximize ROI.
- Monitor spending to stay within budget while achieving performance goals.
- Adjust budget allocations based on performance data and changing business needs.

3. Campaign Planning and Execution:
- Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, TikTok, and other relevant channels.
- Utilize programmatic buying and other advanced targeting techniques to maximize campaign effectiveness.
- Coordinate with creative teams to develop compelling ad creatives that drive engagement and conversions.

4. Team Leadership and Management:
- Lead and manage a team of media buyers and performance marketers, providing guidance and support to ensure high performance and continuous improvement.
- Foster a collaborative and results-driven team environment, encouraging innovation and data-driven decision-making.
- Set clear performance goals and KPIs for the team, regularly reviewing progress and providing feedback.

5. Publisher Relations:
- Build and maintain strong relationships with key publishers and media partners, including Google, Facebook, TikTok, and others.
- Negotiate media buying agreements and secure advantageous terms to maximize value and reach.
- Stay updated on the latest developments and opportunities with media partners to leverage new advertising solutions.

6. Analytics and Reporting
- Use analytics tools to track, analyse, and report on campaign performance, providing insights and recommendations for optimization.
- Monitor key metrics such as CPA, CPC, CTR, and conversion rates to assess campaign effectiveness.
- Prepare regular reports for senior management, highlighting performance, trends, and areas for improvement.

7. User Acquisition and App Marketing:
- Develop and implement strategies to drive app installs and user acquisition through targeted media campaigns.
- Optimize app store presence and use app-specific advertising formats to increase downloads and user engagement.
- Analyse user acquisition funnels to identify bottlenecks and improve conversion rates.

8. Brand Building and Awareness:
- Work with the brand team to develop and execute media strategies that enhance brand recognition and positioning.
- Use a mix of performance marketing and brand-building tactics to create a balanced approach that drives both short-term results and long-term brand equity.
- Leverage content marketing, influencer partnerships, and PR opportunities to boost brand visibility.

Job Requirement

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 2 years of experience in performance marketing, user acquisition, and media strategy, preferably in the travel or e-commerce industry.
- Proven track record of managing digital advertising campaigns and achieving performance targets.
- Strong relationships with key media publishers such as Google, Facebook, TikTok, and others.
- Expertise in using digital advertising platforms (e.g., Google Ads, Facebook Ads, TikTok Ads) and analytics tools (e.g., Google Analytics).
- Experience in app marketing and driving user acquisition for mobile applications.
- Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Strong leadership and team management skills, with experience leading a performance marketing team.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.