As a Copywriter at Diag, your core responsibilities will be responsible for:
Video Content – Ads and Social Media:
Script fun, entertaining and thoughtful 20 to 90 second scripts for facebook and tik tok videos (either in ad, organic or influencer formats)
Work with internal videographer and marketing stakeholders to bring videos to life
Ensure script vision comes together smoothly and impactfully collaborating with medical professionals, actors and our videographer
Work with influencers for semi-scripted content which can then be promoted as ads
We place a heavy emphasis on creative, engaging scripts
Ultimately quality and execution is seen in cost effective consumer engagement and lead generation (# leads, cost per lead, ect…)
Static Content – Ads and Social Media:
Work with Diag graphic designers and marketing team to review existing and create new static (image) Facebook & other locations ads and content
Ensure static content has appropriate messages optimized based on customer journeys, customer intent as well as input from Diag SEO and Performance marketing teams
React to lead generation performance analytically in order to improve quality of future ad work
Ultimately a static content’s quality and execution is judged through cost effective lead generation
Create content for social media with facebook posts and other organic platform engagement
Smart Analysis:
Study content performance to improve future creative production
Analyze social media campaigns and translate anecdotal or qualitative data into recommendations and plans for revising campaigns.
Present work and campaign insights to management
Brainstorm future campaigns and new ways of impacting consumers
Job Requirement
Job requirements:
*4+ years of relevant experience preferably a mix of advertising agency, creative studio, and in-house expertise
* Excellent at creating storyboards and scripts for ads campaigns
* Track record of working in short form video (FB / Tik Tok)
* Outstanding portfolio demonstrating strong campaign work
* Excellent writing, editing and communication skills
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