Senior Media Executive

Job Description

1. Channel Growth: (50%)

- Develop frameworks and procedures for media planning, proposals, and operations for e-Commerce and social commerce campaigns based on industry best practices

- Collaborate with internal and external stakeholders to plan and execute initiatives that enhance media performance in scale and efficiency

- Stay updated on the latest trends, tools, and best practices in growth digital marketing

2. Channel Optimization - Digital Campaign Execution: (50%)

- Responsible for daily execution of all search, social, and display advertising campaigns

- Measure and report performance of all digital campaigns, assess against goals (ROAS, CAC, CPO, etc.), and develop reports for management

- Identify industry trends and insights to optimize spending and performance

- Evaluate and analyze end-to-end customer experience/behavior

Job Requirement

-          Strong and proven opportunity evaluation and analytical capabilities

-          Independently motivated and driven individual with an entrepreneurial mindset and an optimistic attitude

-          Collaborative working style and strong teamwork experience

-          At least 2-3 years of solid hands-on experience in performance marketing on TikTok, Facebook and Google

-          Solid project and time management skills with the ability to manage multiple workstreams and campaigns

-          Excellent communication skills in both English & Vietnamese