1. Build and execute the trade category plan for the channel(s) assigned:
• Through customer & shopper insights in the assigned channels and to translate insights into Category and Channel opportunities and Job-to-be done
• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
• Work with field sales team to ensure excellence in in-store activation
2. Work out monthly rolling forecast for the specific channel(s):
• Prepare full activities to drive sell-in/ sell-out volume with attention to market intelligence information
• Prepare inputs for brand team and build incremental sales volume according to NPD/ Key Marketing Campaign
3. Support Marketing team in launch/ re-launch and consumer promotion activities:
• Provide inputs for Marketing to build budget, scheme and communication plans
• Allocate promotion volume to channel/ customers in charge
• Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team
• In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
4. Develop and execute all trade/ schematic shopper promotions:
• Work out and propose the scheme to Sr.Trade Marketing Manager (having experience with Personal Care is an advantage)
• Lead the communication to internal and external stakeholders on the scheme
• Follow up with POSM production, Gift sourcing and delivery to stores
• Conduct post-promotion evaluation
• Budget Management for the scheme, and quarterly well control total budget line by line what aligned & approved from beginning of the year
• Managing PG/BA in store, proactive work with KAM to re-allocate, contribute to build KPI for enhancing offtake.
5. Activity Planning
• Yearly AOP/ quarterly & monthly Forecast & demand planning, deliver FA
• JBP with KAM to share and influence customers via kick off and quarterly meetings to meet company targets/KPIs of the categories in-charged.
• Monthly meeting with KA for operation and campaign cascade/listing progress new products.
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