SUMMARY:
The Affiliate Marketing Team Leader is responsible for building and managing an affiliate partner network to boost sales and create growth opportunities in the fintech and e-commerce sectors. With a solid understanding of the industry and relationship management skills, this specialist needs to work closely with partners to develop effective strategies and achieve business objectives.
JOB DESCRIPTION:
1. Building and Managing the Affiliate Network:
- Develop and maintain a quality, diverse, and effective affiliate partner network.
- Search for and contact potential partners to expand the affiliate network.
- Build and maintain strong relationships with partners to ensure satisfaction and long-term commitment.
2. Developing Affiliate Marketing Strategies:
- Coordinate with the Marketing department to develop and implement affiliate marketing strategies that align with the company‘s business goals.
- Propose and execute campaigns and promotional programs to enhance the effectiveness of the affiliate network.
3. Monitoring and Evaluating Performance:
- Monitor and evaluate the performance of affiliate partners and campaigns based on key metrics such as sales, profit, and ROI.
- Analyze data to identify trends and opportunities for performance improvement.
4. Supporting and Interacting with Partners:
- Support partners in understanding the company‘s products and services.
- Provide support and guidance to partners on how to optimize performance and increase sales.
5. Reporting and Communication:
- Prepare regular reports on the performance of the affiliate network and present them to management and relevant departments.
- Communicate effectively and build healthy relationships with other departments within the company.