Manage the collection/ new products/ key pillar/ key product line sell-out performance, analysis of consumer and market insights for the category, share findings with the team to ensure the consistency of new product development.
Translates trends and consumer knowledge into meaningful insights brand development.
Implement new launches and marketing mix strategies (IMC/360/Digital/Retail/Partnership) and create the right angle of attack consistently to build integrated, engaging consumer brand experiences; meet the deadlines and right objective.
Research, create, develop and monitor the communication materials (imagery, digital, point of sale, landing page) for brand and product.
Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
Conduct market research, industry knowledge, current trends, new media, and competition research.
Conduct research on new influencer profiles/ new community in order to broaden the pool.
Seek PPL opportunities, event sponsorship, brand/community partnerships that align with brand and marketing strategy.
Monitor the retail marketing strategy working hand-in-hand with the retail, omni and training team and monitor the proper implementation of retail materials (promotion, services, advice, etc.)
Monitor and follow-up with suppliers and partners to ensure timely and accurate deployment.
Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
Stay updated with social media platform technologies and trends.
Assists with other related duties as assigned.
Job Requirement
At least 3 years of related experience
Bachelor’s degree in Marketing, Communication or related field.
Strong negotiation skills with excellent verbal and written communication
Familiarity with social media platforms (Facebook, Linkedin, Instagram, Tiktok) and affiliate marketing
Ability to deal with both artistic and numerical issues.
Strong negotiation skills with excellent verbal and written communication, detail-oriented and interpersonal skills
Working location: 01 Hoang Viet, Tan Binh Dist., HCMC
Bằng việc gửi hồ sơ ứng tuyển đến PNJ, tôi xác nhận đã đọc, hiểu rõ và đồng ý với Thông báo Chính sách thu thập và xử lý dữ liệu cá nhân của PNJ.
Link Thông báo: bit.ly/nghidinh13
Thông tin liên hệ: Ms.Hoài Anh: anh.nth13@pnj.com.vn