Assistant Brand Manager

Job Description

Duties:

· Plan, execute and monitor all Marketing activities based on Galaxy Ciema’s strategy and orientation.

· Observe and research market and competitors’ activities.

· Report all activities run by Marketing.

Job Description & Responsibilities:

· Work closely with the Promotion team to plan and execute Brand seasonal campaigns.

· Plan and monitor the production of Marketing material including in-door/out-door POSM, OOH, poster, uniform, sale tools as well as Digital display to maintain Brand exposure well in the frequency of appearance and the standardization of Brand Identity (BI).

· Monitor the Brand display application by external/interal partners to maintain Brand exposure well based on BI guideline.

· Manage execution of offline activities regarding Brand seasonal or incidental campaigns.

· Work closely with Graphic Design team to brainstorm and create key visual and content to promote Branding as well Promotion campaigns/acitivities.

· Support Brand Manager to execute Market Research, Customer behavior, Brand health Check report.

· Support Brand Manager execute launching new cinemas.

· Keep update and report competitor’s activities regularly (weekly, monthly, quarterly…).

· Work closely with the Promotion team and Sale team to manage and execute Branding events.

· Regularly sitecheck competitors and Galaxy Cinema to actively propose reacting campaigns against competitors’ ones.

· Working closely with agencies and other vendor partners for co-branding campaigns.

· Review and deliver all branding activities.

· Others works if requested.