Assistant Brand Manager

Job Description

LOCATION & REPORT

· Job Title: Assistant Brand Manager

· Site: Bel Vietnam - Location: Head office in Ho Chi Minh City

· Scope: Vietnam

· Reporting to: Brand Manager

JOB SCOPE & CORE DELIVERABLES

· The Assistant Brand Manager supports his/her Brand Manager in managing the assigned core brand & innovation development:

· Assist to develop the national Brand Marketing Plan, guided by regional marketing plan, to meet company goals.

· Work with the multifunctional partners to implement the plan in the marketplace and monitor performance of the support plans.

· Assist in the Brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.

· Assist line manager to explore, develop & launch key innovations within strategic business agenda

PERIMETERS OF THE JOB

· Number of reports (direct & indirect): 0

RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE?

· Participate in the development of the brand/product strategies and tactics.

· Participate in the development of relevant methods, tools for market research. Apply suited strategies for products are driven through different channels (GT and MT).

· Monitor and analyze brand performance and market development based on internal and external data sources (e.g. sell-in/out, distribution check, qualitative and quantitative market research, as well as via frequent market visits).

· Propose appropriate recommendations based on brand analysis.

· Propose brand activity plans in line with approved annual brand plans.

· Assists in developing and executing promotional initiatives (promotion, activation, sponsorships, etc...) to profitably increase consumption within budgeted parameters.

· Take lead to proactively report, align with Brand Manager on the status of assigned projects & new initiatives.

· Initiate research and development ideas to improve brand performance, including propose product development brief and market research brief.

· Follow up with other departments, e.g. production, RID, QC, finance, sales & trade marketing, as well as external agencies, to ensure marketing projects are executed on time and in required quality.

· Hold self-accountable for budget of brand responsible for and conduct cost-benefit analyses on assigned marketing projects.

· Lead Monthly BI (Business Intelligence) report, monitor & update in-time competitive activity & information related to category.

· Execute any other marketing projects assigned by line manager.