Assistant Brand Manager

Job Description

Assistant Brand manager will collaborate with Brand Manager to help develop and implement effective brand-building strategies.( ColosBaby Brand - New Product Development)

• Develop short-term marketing plan based on analysis of market, trade and consumer needs,resources and capabilities.
• Have good insights about mom & baby products, proactively listen and get inputs fromconsumers to proactively react with the markets and consumer needs.
• Provide good business judgement and follow-up in all aspects of marketing for the assignedbrand including product development, creative, media, promotions, etc.
• Develop & lead implementation of activation platforms and ideas based on the brand visionplan working with internal communication teams (Digital, PR, Social, CRM) and agencies.
• Cooperate with Trade team to implement promotional plans during campaigns on consumer andtrade level.
• Be proactive in field market visiting to evaluate brand(s) performance and recommend &execute appropriate changes in brand plan to achieve optimal results.
• Ensure excellent in execution of all marketing activities as assigned, understand well businessand marketing objectives to translate into KPI activities, be proactive in proposing and actions.
• Be proactive and ensure excellent execution of launching plan and expansion plan; perfect inexecution; excellent in project management; desire for the best quality outcome with strongambitious to deliver overall excellent results for business, especially for strong areas that we haveto win in the market.
• Report the level of brand awareness and effectiveness of marketing campaigns.
• Follow up marketing expenditures by assigned projects within the marketing budget.
• Take part in cross-functional Project as required.
• Collaborate with Sales department, Product development department and other departments inmeeting market demands.

Marketing Coordinator

• Be proactive and ensure excellent execution of launching plan and expansion plan; perfect in execution; excellent in project management; desire for the best quality outcome with strong ambitious to deliver overall excellent results for business, especially for strong areas that we have to win in the market.
• Take part in cross-functional Project as required.
• Cooperate with cross-functional departments, especially Sales team for locally project to support key shops

Job Requirement

• 3+ years of experience in Marketing/ Brand preferably at a similar position (ABM) in FMCG industry, prefer Candidates with Mom&Baby/ Health Care/ Milk Categories
• Have Experience in NPD, analytical thinking, organizing and communication skills
• Strong analytical thinking, organizing and communication skills
• Knowledge of product pricing, packaging, distribution and positioning
• Familiarity with latest marketing trends and best practices to conduct research and analyze data
• Passion for growth, experience to manage workload and multiple projects to adapt in a fast-pace environment