Audience Management Specialist

Job Description

Department: Digital Office

Team: Digital Marketing Technology Stack

About Us:

The Digital Marketing Technology Stake (MS1) is an innovative marketing technology function within our Digital Office (DO), driving the adoption and commercialization of MarTech and data-driven insights for superior customer engagement. We are seeking a highly skilled and motivated Audience Management Specialist to join our MarTech team, working to operate and optimise our Customer Data Platform (CDP).

Position Summary:

You will play a crucial role in the success of our MarTech team by taking charge of our Customer Data Platform (CDP) to develop and manage audience segments to drive targeted marketing campaigns. This role requires a strategic thinker with a strong understanding of data analytics, customer segmentation, and marketing automation. Your ability to understand consumer behaviour and translate it into actionable insights will be crucial in ensuring our marketing efforts are highly targeted and effective.

Key Responsibilities:

CDP (Customer Data Platform) Operation: Manage the daily operations of our Customer Data Platform, ensuring data integrity and system performance. Monitoring data ingestion from multiple data sources are working as expected, e.g. Data Lake, Adobe Analytics, CRM (Customer Relationship Management) etc. Act as a subject matter expert on the CDP, providing training and support to team members as needed.

Audience Segmentation: Utilise the CDP to create and refine audience segments based on data analysis, customer behaviours, and business objectives. End to end from audience creation, audience sizing estimations to be activated through multiple channels (e.g. Adobe Campaign, Facebook, Google DV360, TikTok, other 3rd parties). Collaborate with the analytics team to identify key customer insights and behaviours to inform segmentation strategies.

Data Integration: Assume the role of a stakeholder for Product Owners across multiple teams to ensure seamless data integration, including Data Lake, CRM, web analytics, and other data sources.

Optimisation: Continuously optimise and fine-tune audience segments to improve campaign targeting and performance. Including addressability, consent, and channel specific opt-in.

Audience Profiling Enrichment and Analysis: Utilize data analytics tools to track and measure the impact of audience strategies on business outcomes.

Campaign Support: Work closely with marketing teams to provide audience insights, segment recommendations, and assistance in campaign execution.

Job Requirement

• Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in audience management, data analytics, or a related role, preferably in the financial services industry.
• Proven experience in operating and managing Customer Data Platforms (e.g  Adobe, Salesforce, SAS Customer Intelligence 360, Tealium, Twilio, etc.)
• Strong analytical and data interpretation skills.
• Proficiency in data visualization and reporting tools.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong problem-solving abilities.
• Knowledge of marketing automation platforms and digital marketing best practices.

Preferred Skills:

• Familiarity with MarTech tools and concepts.
• Knowledge in data privacy and compliance regulations (e.g., GDPR, CCPA) and data management best practices.
• Certifications in CDP or related technology platforms.

Why Join Us:

• Techcombank offers a dynamic and inclusive work environment, encouraging innovation and personal growth. We provide opportunities for professional development, competitive compensation, and a comprehensive benefits package.
•  If you are a data-driven individual with a passion for audience management and want to contribute to the success of our MarTech team, we encourage you to apply. Join us in shaping the future of data-driven marketing.
•  To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role.