Lead the Brand & Communication teams, writers, and content creators to implement the content strategy across websites, social media, and public media.
Develop and execute comprehensive branding strategies.
Conduct in-depth research to understand company products, customer personas, and market trends.
Propose and execute effective product communication campaigns based on this research.
Manage and mitigate communication crises to protect the brand's vision and image.
Collaborate with the HR team to develop and implement internal communication plans.
Create innovative content that resonates with the brand's target audience and plan the content calendar, including content governance guidelines for tone, style, and voice across all channels.
Oversee and manage all digital channels for the company.
Develop and execute marketing campaigns across various channels, including social media, email, and advertising.
Analyze and report on brand, content, and marketing performance to evaluate effectiveness and ensure alignment with business objectives.
Job Requirement
Demonstrate strong creative skills to develop innovative online content that engages the target audience and effectively conveys the brand message.
Effectively communicate the company's brand message to both internal and external stakeholders.
Possess a proven ability to adapt to rapid changes in social media platforms and target audiences.
Have experience in building and managing effective social media channels, such as Facebook and TikTok.
Leverage strong data analysis skills to use business intelligence for informed decision-making.
Demonstrate a solid understanding of the management software and SaaS industry through research and analysis
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