Brand Manager (Food Brand)

Job Description

• Analyze market situations, internal sales performance, consumer insights, market trends, and competitors’ movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.
• Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution.
• Get closed to customers/consumers via frequent market visits.
• Be able to work well with cross functions to drive sales and build the brand.
• Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing) to run NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.
• Management of marketing budgets within agreed targets.
• Other tasks assigned by the line manager.