Brand Manager (Liquid Milk/Drinking Yogurt)

Job Description

-Work with Marketing Director for marketing plan of new category/new brand(Liquid Milk & Drinking Yogurt )

-Define and develop strategies to maximize brand potential.-Create and implement consumer and market development strategies.-Develop and implement specific competitive strategies.

-Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.

-Lead preparation of the brand plan, update, and long-range plan.

-Liaising closely with all relevant brand team members-High level tactical planning.

-Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs).
Conformation:
-Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketingexpenditures by assigned projects within the marketing budget and required timeline.
Others:
-Take part in cross-functional Project as required.
Cooperate with cross-functional departments.