Brand Manager

Job Description

1. To manage TOAV’s brand portfolio group, including construction chemicals, heavy duty coatings, and special paint.

2. To make & execute the marketing plans to enhance brand awareness for new & existing products in order to maximize the business with them and achieve the sales target.

3. To build up and develop the market for new & existing product i.e. Construction Chemicals for Retail Sales channel and Heavy Duty Coatings, Special Paint for OEM & Project Sales Channel.

4. Manage the cross-function commitments on the growth action deployment and business objectives of branding.

5. To understand customers’ needs and bring TOA Paint products and services directly to customers.

6. To analyze & deploy the pricing strategies for assigned products.

7. To work closely with the sales team and MarCom manager for launch events.

8. To support salesmen in executing the branding strategies.

9. To visit the market and conduct the survey to get information for benchmarking TOA products vs competitors’ ones, i.e. price, position in the market, promotion programs, etc.

Job Requirement

Education:

•  University degrees, preferably major in Marketing, Business Administration, Foreign Trade.

Working Experience:

• 3–year experience in working in similar position. 
• Knowledge in Paint industry is a plus.

Business Understanding:

• Understand company’s products and competitor’s.
• Knowledge in opportunity management and plan management. 

Others (e.g. language skills, technical skills):

• Excellent written and verbal communication skills. 
• Computer literate and presentation skills. 
• Ability to learn, good communication skills, and being result-oriented. 
• Able to work under pressure and respect the deadline. 
• Willing to travel.