Naked Foods (Naked Sushi Brand) is seeking a Brand Marketing Lead to drive brand growth, visibility, and engagement in Vietnam’s dynamic F&B market. Brand Marketing Lead is responsible for shaping and executing brand strategy, ensuring a cohesive brand presence across all social touchpoints, and creating marketing campaigns that captivate our target audience.
The ideal candidate will be a strategic thinker with a creative mindset, passionate about storytelling, and skilled in digital and offline marketing .This role requires strong leadership, market insights, and a data-driven approach to optimize brand performance and customer engagement. The Brand Marketing Lead will work closely with cross-functional teams, including operations, culinary, and digital marketing, to create memorable brand experiences that drive customer loyalty and business growth.
Job Requirement
1. Social Media Strategy & Planning
Develop and implement social media strategies to increase brand awareness, engagement, and customer acquisition across social media platforms.
Ensure that social media activities align with Naked Sushi’s overall marketing strategy, branding, and business objectives.
Stay up-to-date with the latest trends, tools, and best practices in social media to optimize marketing effectiveness.
2. Content Creation & Management
Plan, create, and manage content across all necessary social media channels (Facebook, Instagram, TikTok, etc.).
Develop a one-year social content plan to maintain consistency and ensure a well-balanced posting frequency.
Supervise the production of visual content, including images, videos, and designs, by collaborating with internal teams or external partners when needed.
Write creative and engaging content that aligns with Naked Sushi’s tone of voice.
3. Community Management
Monitor and manage comments and brand mentions on social media.
Build and maintain relationships with the customer community and influencers to enhance brand recognition and loyalty.
Work closely with the Customer Service team to gather customer feedback, improve brand perception, and develop engagement programs.
4. Performance Analysis & Reporting
Track and analyze the performance of social media campaigns using analytical tools to measure success.
Provide regular reports on key social media metrics and propose improvements based on data insights.
Leverage data-driven insights to optimize content and enhance customer engagement strategies.
5. Collaboration & Coordination
Work closely with the Ads team to synchronize online and offline campaigns, attract customers, and increase revenue.
Coordinate with the design team to ensure high-quality and visually appealing marketing materials.
Identify and collaborate with local partners to create handcrafted products that blend Japanese spirit with Vietnamese materials.
Support the organization of events, influencer marketing campaigns, and digital promotions.
6. Offline Marketing & In-Store Experience.
Work closely with store managers to create marketing activations for different branches and ensure that in-store experience reflects Naked Sushi’s brand values, from design to customer service interactions
Leverage seasonal promotions, pop-up events, and tasting experiences to drive customer’s traffic.
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