Campaign Manager

Job Description

Role Description: We are seeking a dynamic and experienced Campaign Manager to join our fast-growing e-commerce company. As the Campaign Manager, you will play a pivotal role in optimizing and expanding our campaigns in a year, ensuring efficiency, profitability, and customer satisfaction across our platform.

Key Responsibility:

• Defining Campaign Goals: Setting clear and measurable objectives for each campaign, such as increasing GMV/Order, boosting brand awareness, or acquiring new buyers.
• Target Audience Identification: Identifying the target audience for each campaign based on demographics, interests, and behaviors.
• Budget Allocation: Allocating the marketing budget effectively across different channels and campaigns.
• Channel Selection: Choosing the most suitable channels for the campaign, such as email marketing, social media, paid advertising, or SEO.
• Creative Development: Collaborating with designers and copywriters to create compelling marketing materials, including ad copy, visuals, and landing pages.
• Campaign Launch: Launching campaigns across various channels, ensuring timely execution and accurate targeting.
• Monitoring and Optimization: Tracking campaign performance metrics, such as click-through rates, conversion rates, and return on investment (ROI).
• A/B Testing: Conducting A/B tests to optimize campaign elements and improve performance.
• Budget Management: Monitoring campaign budgets and making adjustments as needed to maximize ROI.
• Performance Analysis: Analyzing campaign performance data to identify strengths, weaknesses, and areas for improvement.
• Reporting: Preparing detailed reports on campaign performance, including key metrics and insights.
• Learning and Optimization: Using insights from analysis to inform future campaigns and refine strategies.

Job Requirement

• Bachelor’s degree in Business administration, Marketing
• Proven experience in a leadership or managerial role, preferably 5-6 years+ in e-commerce, performance marketing, campaign strategic planning is a big advantage
• In-depth knowledge of market analysis and metric
• Hands on experience in creating reporting and managing budge
• Excellent organizational and time-management skills
• Outstanding communication and presentation skills
• Strong interpersonal and leadership skills
• Vietnamese candidate only, good command of English

Benefits

• Competitive salary and benefits, negotiated based on skills and experience.
• Participation in social insurance, health insurance, and other benefits as per legal regulations.
• Annual leave and public holiday entitlements according to the regulations of the Vietnamese government.
• A dynamic, professional, and friendly work environment with ample opportunities for future advancement.

Working Hours: Monday to Saturday (from 08:30 to 17:30).