Consumer & Market Insights Specialist

Job Description

Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be in the top 1% retailers on Amazon US. Based in California with an operation office in HCMC, we have more than 300 young and talented members with expert knowledge and experience in the e-commerce industry.

We are on an ambitious journey to dominate not only Amazon‘s sporting goods market but also to enter new e-commerce markets from many regions like Canada, Europe, Japan. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge of E-commerce, Yes4All started to provide end-to-end eecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.

Our mission: Connect the Worldwide Resources & create innovative platform to bring products and services from innovators and manufacturers to worldwide customers more efficiently.

Our vision: To be the world leader of e-commerce enabler in term of trading, product creating, and e-commerce servicing.

I. JOB DESCRIPTIONS

1. Market Research:

• Stay informed about industry trends, market dynamics, and competitor activities on ecommerce platforms (Amazon, Wayfair, Walmart)
• Perform market research to identify opportunities for new market/category and threats affecting the organization.

2. Consumer Research

• Stay informed about consumers trends and get understanding to their online shopping behaviors to drive the new product development direction.
• Build and develop a consumer panel, conduct surveys with a panel.

3. Research Planning and Design

• Collaborate with stakeholders to define research objectives, then formulate questionnaires and contact agencies.
• Develop comprehensive research plans, including the design of methodologies tailored to project goals.

4. Project Management

• Follow the project progress to manage the quality and deadlines.
• Effectively manage multiple projects at once and anticipate potential problems and how to prevent them.
• Collaborate with cross-functional teams to integrate research insights into broader organizational strategies.

5. Moderation & Reporting

• Moderate standard IDI/ extended groups, provide an immediate debrief of findings if required
• Lead and direct debriefing/synthesis of group findings, write fluent and original discussion guides for most projects and effectively use projective techniques.
• Summarizes and analyzes data; makes recommendations related to research findings, delivers consumer insights and actionable recommendations in clear and concise research reports
• Communicate complex research results in a manner accessible to diverse audience

6. Data Analysis

• Conduct rigorous statistical analysis and interpret research findings.
• Utilize statistical tools and software to analyze both quantitative and qualitative data.

7. Quality Assurance

• Ensure the accuracy, reliability, and validity of research data through stringent quality control measures.
• Identify and address any issues that may impact the integrity of the research.

Job Requirement

II. REQUIREMENTS

1. Knowledge

• Bachelor’s degree in a relevant field (e.g., Business Administration, Marketing,).
• Excellent command of English & Vietnamese. Strategic-oriented.

2. Skills

• Research methodologies/ Consumer insight into common platforms and best practices.
• Strong attention to detail, ability to work under tight deadlines, capable of translating complex findings for a non-technical audience.
• Quantitative and qualitative analysis.
• Understanding Consumer and Brand research.
• Strong project management and organizational skills.
• Keenness to learn and be proactive about self- development and the development of others.

3. Experience

• >1 years of work experience in Market research or relevant field.
• Proven experience in research, with expertise in both quantitative and qualitative methodologies.
• Experience in an ecommerce platform is highly desirable.

III. WHY YOU WILL LOVE JOINING US?

1. FOR YOU TO JOIN

• Financial Well-being: A competitive salary with 13th month salary, annual performance bonus and a variety of allowances.
• Salary review: annually or on excellent performance.
• Activities: company trips, team-building, and other customized monthly bonding events.
• Annual leaves: 16 days off and 01 Birthday Leave per year.
• Healthcare: annual health check, insurance according to Labor Law and extra PTI Insurance package.
• Working Environment: dynamic, friendly environments with working time flexibility (Mon-Fri), and other perks include snacks, coffee, and healthy food provided daily suited for hardworking, fun, and team collaboration.

2. FOR YOU TO GROW

• Ambition: We are now keeping on with our hyper growth to multicategory, multichannel, multimarket, and expanding into the world largest e-commerce enabler. Hence, there will continuously be opportunities to challenge yourself, learn new skills and knowledge.
• Challenges: Your voice can always be heard as we embrace the eagerness of learning and sharing. You can be your own boss and create your own value with the ability to take initiative and make decisions in all aspects of work.
• Chances: Be led and coached by experienced and inspirational leaders and participate in various training courses where you can enlarge your knowledge and experience in the E-commerce and Supply Chain industry.

3. FOR YOU TO STAY

• People: Having a headquarter in the US and an operation office in Vietnam, our team is young and highly motivated. You will be working with and alongside members having experiences from International Corporations or high profile from Vietnam that share the same passion and dedication.
• Culture: Our working environment is humble, collaborative and 100% healthy. We promote Exchange & Speak out, you can receive transparent and supportive feedback so you can perform the best.
• Career path: Provide you with a great career path, open to rotating for your better understanding of the company and contribute across many of our functions.

And much more, join us and let yourself explore other fantastic things!