CRM Data & Analytics Leader

Job Description

The role reports to head of CRM for VitaDairy. The role responsible for managing and implementing VitaDairy’s CRM and Analytics initiatives and. The CRM & Analytics strategy seeks to build long term, ethical customer relationships and high quality analytical output; with the goal of deriving long term values from each customers.

Responsibilities

• Plan and implement all CRM projects with the Regional and/or relevant business units so as to deliver a highly efficient CRM & Analytics platform to increase profitability and sales number for all different products and sales forces.

• Ensure that the approach is collective and comprehensive, considering people, processes, culture and systems

• Assist line manager to utilize customer data to actively prepare product treatments to optimize value for both customer and company in line with our customer propositions

• Collaborate with other team members to integrate usage as part of customer management and sales process, including processes and system improvements

• Support line manager to run initiatives/campaigns across all sales/marketing channels.

• Support line manager to Standardize all core process/workflow.

• Maintain regular data cleaning and data integrity programs to ensure that CRM database continues to have high data integrity.

• Works on assigned projects.

• Monitoring & suggesting solution to improve customer database integrity when required