13/05/2024
Marketing , Sales / Business Development , IT - Hardware / Network
Permanent
Competitive
1 - 2 Years
Experienced (Non - Manager)
15/06/2024
JOB SUMMARY
The Digital Marketing Executive’s main responsibility is implementation of existing Digital platforms & launching campaigns related to E-commerce.
JOB DESCRIPTION
· Develop and lead the organisations digital marketing strategy and its digital calendar;
· Manage initiatives aimed at increasing traffic, driving customer engagement and conversion;
· Produce, develop and implement leading online sales strategies, including: websites, CRM, social & eCommerce;
· Formulate and implement all digital marketing and media campaigns including SEO, SEM, Display, Programmatic and Social;
· Partner, manage and ensure accountability of internal & external stakeholders;
· Oversee the performance of their CRM and email marketing results, set benchmarks & report on opportunities and insights weekly;
· Analyse and provide insights around site traffic and other key eCommerce metrics with Google Analytics, dashboards and relevant business tools;
· Manage to ensure various campaigns are delivered effectively, on-time and on-budget;
· Other duties & responsibilities may be required and/or assigned as necessary.
REPORTING LINE: MARKETING MANAGER
BENEFITS
QUALIFICATIONS
· At least 02 years’ experience in digital marketing or related position; Previous experience in a senior Digital role, most favourably in a fast-paced retail environment.
· eCommerce experience is a must.
· Excellent communication and stakeholder management skills with the ability to work in a fast-paced environment; Up-to-date with the latest trends and best practices in digital environment
· Strong commercial focus to deliver sales results;
· Solid understanding of eCommerce metrics and analytics data;
· Experience with Google Analytics and proven ability to capture and collate data in a presentable and useful way;
· A positive, collaborative and solutions-focused attitude.
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