Digital Marketing Specialist – Paid Search & Display

Paid Search & Display Campaign Management:

• Optimize keyword selection and campaign setup based on digital strategy.
• Manage paid search and display campaigns, ensuring budget alignment and performance tracking.
• Provide performance reports and collaborate with teams to improve conversion rates.

Search Engine & Website Management:

• Maintain accurate brand information on search platforms.
• Optimize customer experience for online searches related to Wall Street English.
• Explore new search strategies to enhance brand visibility.

CRM System Management:

• Use CRM to analyze paid social performance and ensure accurate lead reporting.
• Work with the Software & Analytics team for data accuracy and reporting on paid campaigns.