Digital Marketing Specialist (District 1)

Job Description

1. Shopify Website Optimization:

- Set up, manage, and optimize Shopify store, ensuring smooth user experience and high conversion rates.

- Integrate Shopify with various marketing tools and platforms (Google Analytics, Mailchimp, Facebook Ads, etc.).

2. SEO Strategy Development: Develop and execute advanced SEO strategies, including technical SEO, on-page optimization, and off-page link-building to improve organic visibility and search rankings.

3. Google Shopping Campaigns: Manage Google Shopping campaigns by creating impactful product visibility and ensuring maximum exposure to the right target audiences.

4. PPC Campaign Management: Run and optimize PPC campaigns, balancing performance, and budget allocation to achieve the best return on investment (ROI)

5. Performance Analytics and Reporting: Analyze and report on campaign performance using tools such as Google Analytics. Identify actionable insights based on data to continuously improve marketing strategies and campaign effectiveness.

6. Google & Facebook Ads: Use Google Ads and Facebook Ads to generate additional revenue-driving campaigns and broaden the reach of the brand across various online platforms.

7. Collaboration: Work closely with the design and content teams to ensure that all marketing campaigns align with the brand’s aesthetic and marketing goals.

Job Requirement

Key Skills and Experience

·       Proven experience with Shopify store setup, management, and optimization.

·       Demonstrated experience managing Shopify websites with a strong track record of improving website performance and driving results.

·       In-depth knowledge of SEO strategies, trends, and best practices, with measurable success in increasing traffic, rankings, and organic search visibility.

·       Proven experience in managing Google Ads campaigns and other PPC platforms, with a strong understanding of how to optimize for the best ROI.

·       Experience in running Facebook Ads campaigns to enhance brand reach, drive engagement, and increase conversions.

·       Proficient in using Google Analytics, AdWords, and Shopify tools to measure and analyze digital marketing performance.

·       Strong organizational abilities to manage multiple campaigns simultaneously, prioritize tasks effectively, and deliver results on time.