Campaign Strategy & Management
- Develop and implement PPC campaigns on platforms such as Google Ads, Bing Ads, TikTok, Meta, and LinkedIn, aligning with company goals and target audiences.
- Conduct thorough keyword research to identify high-value keywords for effective targeting.
- Create compelling ad copy and coordinate with designers for engaging visuals that meet platform guidelines.
- Collaborate with web designers to optimise landing pages for higher conversion rates.
Performance Analysis & Optimisation
- Monitor campaign performance metrics like CTR, conversion rates, and ROAS, making adjustments to optimise results.
- Conduct A/B testing on ad elements and landing pages to identify the best-performing strategies.
- Prepare performance reports with actionable insights and recommendations for future campaigns.
Budget Management
- Manage PPC budgets efficiently, ensuring optimal allocation to maximise ROI.
- Track daily spending to stay within budget while maintaining campaign effectiveness.
Research & Continuous Learning
- Stay updated on industry trends, competitor activities, and platform innovations to refine strategies.
- Explore and integrate new tools or techniques to enhance campaign efficiency and results.
Collaboration & Communication
- Work with SEO, content marketing, and social media teams to ensure cohesive online marketing efforts.
- Communicate campaign updates, insights, and recommendations effectively to stakeholders and align with overall business objectives.
Technical Proficiency & Tools
- Utilise tools like Google Analytics, SEMrush, Google Ads Editor, and other digital marketing platforms to manage campaigns and analyse data.
- Set up tracking codes, conversion pixels, and custom audiences for accurate performance measurement and reporting.
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