DIGITAL MARKETING SPECIALIST

Job Description

Company Overview:

K Plus is a leading logistics provider, offering comprehensive logistics services with an extensive nationwide network. We are committed to delivering efficient, sustainable, and optimized transportation solutions to our clients.

Job Description:

We are seeking a creative and analytical Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. This role plays a major part in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

• Develop and manage digital marketing campaigns.
• Oversee a social media strategy.
• Manage and maintain the organization’s website.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Continually work on the Search Engine Optimization of the website(s).
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts, and audio content to online sites.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay per ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed material to supplement online products.
• Attend product launches and networking events.

Job Requirement

Job Requirements:

• Bachelor’s degree in Marketing, Digital media or relevant field.
• Proven experience as a Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Benefits:

• Competitive salary with performance incentives.
• Opportunity to work in a fast-paced, high-growth company.
• Professional development and career growth opportunities..
• Social insurance and welfare benefits.