Digital Performance Specialist

Job Description

• Proactive management of all paid marketing programs to ensure that company objectives and key KPIs are reached while remaining under budget.
• Lead all SEM marketing strategies with an emphasis on optimization, CPC reduction, and growth.
• Create, launch, manage, and optimize PPC marketing programs such as paid search, display, retargeting, e-commerce, Google Shopping, and affiliate marketing.
• Conversion optimization may be achieved by A/B testing, ad generation, and landing page strategy.
• Look for innovative ways to improve campaigns and generate growth, such as testing new ad text, channels, tactics, approaches, and technologies.
• Manage and supervise paid marketing tools, software, and tracking platforms.
• Execute internal SEM reports and analyses to provide actionable insights and optimization recommendations.
• Provide Data Analysis and Google Trends for daily campaigns.
• Promote and execute campaigns and videos on Tiktok, JR: Experience in developing Tiktok.