The Digital Planner (DP) is responsible for the planning, development and execution of digital & social campaign. DP must be ahead of the curve when it comes to digital trends. Participates in identifying key target audience, market segments, online value propositions and working with the brand concepts to ensure an effective integrated media plan with Digital Manager
The position is training-intensive. Aptitude for learning new skills (both technical and organic) and procedures is essential. The DP is expected to be an active participant, increasing participation over time in the position. The DP evaluate media opportunities, performs other duties and task as assigned
Job Responsibility
Build and develop strategies, make media plans and KPI for clients’ campaigns
Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work to ensure KPI of each channel
Execute (incl. setting up & optimize) & report of the effectiveness and give solutions to improve effect in each period of campaign
Assist with the preparation, development, and monitoring of media plans for selected clients
Update digital marketing trends, apply technologies, tools and digital platform into campaigns
Assist in the evaluation of media opportunities
Investigates & utilizes the information from researching sources
Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks
Ad-hoc tasks: Task related job purpose
Job Requirement
Bachelor’s Degree in Marketing, International Business, Business English or related fields
At least 2 year experience in Digital Marketing/ Media
Basic knowledge of all digital channels
Experience in basic execution of ads setting up in main platform (GG, FB, TikTok, Ad Networks…)
Understanding of digital’s report
Knowledge of Marketing
Up-to-date with the latest trends and best practices in online marketing and measurement
Good presentation in both Vietnamese & English
Team work, Client service, Problem solving skills
Advanced computer skills (MS Word, Excel, PowerPoint)
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