The E-commerce Assistant Manager will drive the online growth of OTC products by developing and executing digital strategies tailored to the pharmaceutical distribution model. This role involves managing e-commerce platforms, optimizing digital campaigns, strengthening partnerships, and ensuring seamless coordination with internal teams and external vendors.
1. E-commerce Strategy & Execution
Develop and implement online sales strategies aligned with pharmaceutical distribution channels (B2B, indirect sales).
Identify growth opportunities in digital platforms, marketplaces, and online pharmacies.
Ensure optimal product listing, pricing, and promotions to drive conversion and revenue.
2. Platform & Partnership Management
Oversee e-commerce platform performance, ensuring usability, visibility, and customer engagement.
Build and manage relationships with e-commerce platforms, distributors, and third-party vendors.
Negotiate joint business plans, promotional investments, and stock allocations to maximize sales impact.
3. Digital Marketing & Promotions
Plan and execute SEO/SEM, email, and social media campaigns to enhance online visibility.
Manage trade promotions, flash sales, and time-sensitive deals to optimize sales performance.
Collaborate with agencies for content development and campaign execution.
4. Sales Performance & Data Analytics
Track and analyze sales trends, customer behavior, and digital ROI.
Provide data-driven insights to improve conversion, customer retention, and P&L performance.
Monitor inventory and supply planning, ensuring product availability during peak demand.
5. Compliance & Process Optimization
Ensure regulatory compliance in all digital activities.
Identify and implement process improvements in e-commerce operations.
Lead e-commerce initiatives, including platform enhancements and product launches.
Job Requirement
Professional Background
Bachelor’s degree in Business, Marketing, Digital Marketing, or a related field.
Minimum 5 years in e-commerce or digital marketing, preferably in the Pharmaceutical or Healthcare Industry.
Competency Requirements
Strong skills in data analytics, performance tracking, and strategic planning.
Experience working with B2B/B2C e-commerce platforms and trade partnerships.
Willingness to travel occasionally.
Work location
Ho Chi Minh
Lầu 5, Tòa nhà Bảo Việt, 233 Đồng Khởi, P. Bến Nghé, Quận 1, TP. HCM