E-Commerce & Live Stream Manager

Job Description

Strategic Leadership:

· Develop and implement a data-driven e-commerce and live stream strategy aligned with ThaiTuan Group Vietnam's overall business goals.

· Identify and implement best practices in e-commerce merchandising, marketing, andfulfillment.

· Oversee the management and optimization of our e-commerce platform.

· Manage and develop the live stream team, setting content themes, goals, and performancemetrics.

· Stay informed about emerging e-commerce trends and live stream technologies,recommending and implementing effective solutions.

· Work with the marketing team or manage digital marketers in order to improve quality andtraffic acquisition.

· Research market in order to discover new trends and technologies in order to improve websiteperformance.

Team Management:

· Lead and mentor a team of E-commerce Specialists and Live Stream Specialists at ThaiTuan Group Vietnam.

· Foster a collaborative and results-oriented work environment.

· Recruit, hire, and train talented individuals to join the team.

· Delegate tasks and ensure the team meets departmental goals.

Performance Analysis:

· Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates andemail marketing and social media

· Track and analyze e-commerce and live stream performance metrics (sales, conversion rates,engagement).

· Identify areas for improvement and develop strategies to optimize performance across bothplatforms.

· Generate reports and present findings to stakeholders.