[ESH] Marketing Manager

Job Description

Marketing

• Develop overall and periodical marketing strategies/promotion plans for the schools/business units within the assigned locations and present the marketing strategies and plans to the Management for approval with details of budget requirements.

• Lead the marketing team and execute the approved marketing strategies/promotion plans, monitor and manage budgets, allocated marketing expenses to grow the number of users of the company’s schools.

• Explore, develop and execute marketing strategies/promotion plans to ensure the successful launch of new schools/products

• Conduct regular marketing research and keep the Company updated with the industry trends, competitors’ information, including the market research/analysis for specific purposes/plans of the Company

Brand Management & Public Relations

• Develop appropriate PR strategies/plans for the Company and present them to the Management for approval to support the brand management and business performance of the Company

• Build and maintain good relations with publications and TV stations’s journalists to ensure maximum positive news exposure for the company

• Organise and coordinate with media agencies and other departments in the company in carrying out PR activities, promotional events, joined functions, … to promote the Company/schools as a whole.

• Be responsible for providing accurate, complete, and effective communications to journalists, publicity or promotions and ensure proper production of promotional and advertising materials of the company

• Identify risks, prepare contingency and recovery plans, and manage resources during the crisis.

• Manage communications with employees, customers, shareholders, and the media to minimize damage to the reputation of the business

• Conduct other tasks assigned by the Manager/BOM