Lead to build strategic channel development for sales team from commercial planning through customers insight to execute in field.
Develop and implement trade planning, distribution, and targeted customers groups. Explore innovative trade marketing ideas and solutions. Lead to build and execute shopper communication and execution guideline in-store at right store models, manage asset, POSM generic & tailor made by brand campaign at POP.
Assist sales team in developing a win-win solution with key shop.
Drive rate of sales in ASO with right activities support in line with distribution expansion.
Work closely with brand team and sales team to translate Brand plan to trade supporting activities in the channel.
Develop trade activity customized by sub-channels level and market research, market visit to review and evaluate trade programs with frequency report to define key issue/opportunity for next round of planning phase.
Monitor, coach and train for team members to align the Trade team towards the business objectives.
Job Requirement
Minimum 5 - 7 years of experience in trade marketing FMCG - GT channel & 3 - 5 years of experience at same level.
Leadership skills and strong management skills, able to lead and drive actions.
Innovative thinking & Flexible, able to lead team in new ways of thinking and execution.
Enthusiastic and overcome spirit with solid analytical skills.
Ability to work under high pressure and strict timelines, multi tasks and ad-hoc with frequency of changes.
Goal-oriented, organized team player, able to manage different stakeholders (support functions and sales team by region)
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