- Be in charge of creating and curating high-quality, engaging content for all internal & external Brand communications. This will include social media channels to increase the Company’s brand awareness.
- Develop and execute a comprehensive social media objective and plan that aligns with the company's objectives and target audience.
- Manage all aspects of social media content creation, from conceptualization and planning to execution and analysis.
- Provide creative content direction in the fashion industry tailored to trends and festive occasions throughout the year.
- Regularly update trend to optimize content performance and drive results.
- Coordinate with the designer to create comprehensive content in various formats, including text, photos, videos, infographics.
- Track the performance of creative content across all channels, evaluate the impact of content, and the effectiveness of campaigns.
- Other related tasks are assigned by the line manager.