28/05/2024
Permanent
Competitive
Over 3 Years
Experienced (Non - Manager)
21/06/2024
Primary objective
- Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google …
- monitoring vendor and agency
- Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.
Key Activities
- Based on business objectives and customer behavior make a valuable digital plan to increase web/app traffic and push the sale
- Implementing digital ads with performance agency
- Manage content team to deploy website content and ensure that following brand guidelines
- Have experience in CRM, CDP, Automation
- Optimize UX/UI to EC site & customer shopping experience
- Support digital marketing activities
- Other duties
ROLE AND RESPONSIBILITIES
Digital ad (40%)
- Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of AeonEshop.
- Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,…
- Manage/ Monitor performance Ads, website experiences with the agency
- Utilize CRM to maximize customer life time value (LTV).
Website (20%)
- Analyze user behavior: Analyze and plan on improving the user interface, usser experiences (UX/UI).
- Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campagin.
- Improve the usability, design, content and conversion of the company website.
Report (20%)
- Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads
- Propose products, programs arcording to analysis from the system
Other duties (10%)
- Other tasks assigned by EC Manager
- This job description will be reviewed yearly to adapt with business’ demand
- Training digital knowledge to internal team
QUALIFICATION AND JOB REQUIREMENTS
1. Marketing degree or related.
2. Extensive experience in Digital Marketing
3. Knowledge of ranking factors and search engine algorithms
4. Solid understanding of performance marketing, conversion, and online customer acquisition
6. In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, WebTrends...)
7. Ability to multitask.
PREFERRED SKILLS
1. Strong Written and Verbal Communication Skills
2. Team-Oriented, Goal-Oriented, Customer-Oriented
3. Full understanding of social media, digital ads & martech
4. Must be able to handle multiple projects at the same time
5. Problem Solving skills
6. Strong can-do spirit and open mindset.
7. Strong presentation / reporting skills
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