[HCM] PERFORMANCE MARKETING EXECUTIVE (E-COMMERCE DEPARTMENT)

Job Description

Primary Objective:

• Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google …
• Monitoring vendor and agency.
• Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.

Key Activities:

• Based on business objectives and customer behavior make a valuable digital plan to increase web/app traffic and push the sale.
• Implementing digital ads with performance agency.
• Manage content team to deploy website content and ensure that following brand guidelines.
• Have experience in CRM, CDP, Automation.
• Optimize UX/UI to EC site & customer shopping experience.
• Support digital marketing activities.
• Other duties.

Roles and responsibilities:

1. Digital ads (40%)

• Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of AeonEshop.
• Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,…
• Manage/ Monitor performance Ads, website experiences with the agency
• Analyze customers behavior: Analyze and plan on improving the customers interface, customers experiences (UX/UI).

2. Website (30%)

• Manage & work with other online agencies (KOL, KOC, Affiliates, Email Marketing, bank partnership), & other departments (utilize online channels).
• Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campagin.
• Improve the usability, design, content and conversion of the company website.
• Utilize CRM to maximize customer life time value (LTV).

3. Report (20%)

• Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads.
• Propose products, programs arcording to analysis from the system.

4. Other duties (10%)

• Other tasks assigned by EC Manager.
• This job description will be reviewed yearly to adapt with business’ demand.
• Training digital knowledge to internal team.