Livestream Content Manager (Open for expats)

Job Description

Job Description

Creative Strategy & Content Development:

• Develop compelling and interactive livestream concept ideas and scripts to boost audience retention and conversions.
• Ensure all content aligns with brand messaging while integrating entertainment and educational elements.
• Innovate and adapt storytelling techniques based on audience insights and engagement data.

Campaign Planning & Execution:

• Design and implement a content framework for both daily livestreams and major campaigns.
• Work closely with Host Management, KOL/KOC Management teams to ensure messaging consistency and the application of engagement tactics as planned.
• Collaborate with internal marketing and commercial teams to ensure livestream content aligns with business objectives.
• Work with the Production team/Producer to ensure the livestream execution follows the scripted content and creative concept.

Team Building & Leadership:

• Build and develop a high-performing content team, including scriptwriters, creative strategists, and engagement specialists.
• Provide training, mentorship, and guidance to ensure content consistency and quality across all livestreams.
• Foster a culture of innovation and fast execution, in line with OnPoint’s high-performance standards.

Performance Analysis & Optimization:

• Track audience engagement, viewership retention, and conversion rates to optimize future content strategies.
• Stay up to date with Douyin and other leading livestreaming platforms to implement best practices.
• Analyze competitor livestream strategies and propose continuous improvements.

Creative Strategy & Content Development:

• Develop compelling and interactive livestream concept ideas and scripts to boost audience retention and conversions.
• Ensure all content aligns with brand messaging while integrating entertainment and educational elements.
• Innovate and adapt storytelling techniques based on audience insights and engagement data.

Campaign Planning & Execution:

• Design and implement a content framework for both daily livestreams and major campaigns.
• Work closely with Host Management, KOL/KOC Management teams to ensure messaging consistency and the application of engagement tactics as planned.
• Collaborate with internal marketing and commercial teams to ensure livestream content aligns with business objectives.
• Work with the Production team/Producer to ensure the livestream execution follows the scripted content and creative concept.

Team Building & Leadership:

• Build and develop a high-performing content team, including scriptwriters, creative strategists, and engagement specialists.
• Provide training, mentorship, and guidance to ensure content consistency and quality across all livestreams.
• Foster a culture of innovation and fast execution, in line with OnPoint’s high-performance standards.

Performance Analysis & Optimization:

• Track audience engagement, viewership retention, and conversion rates to optimize future content strategies.
• Stay up to date with Douyin and other leading livestreaming platforms to implement best practices.
• Analyze competitor livestream strategies and propose continuous improvements.

Job Requirement

Requirements

Qualifications & Experience:

• Must have at least 3-5 years of experience in e-commerce livestreaming on Douyin and other platforms.
• Strong knowledge of livestreaming e-commerce in China, with the ability to apply best practices to the Vietnam market.
• Deep understanding of Douyin's algorithms, audience behaviors, and monetization strategies.
• Proven track record in developing high-converting livestream scripts.
• Ability to quickly adapt content strategies to a fast-changing market.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Fast execution, adaptability, and a results-driven mindset, aligned with OnPoint’s high-performance culture​.

Benefits

OnPoint's Policy, we open to negotiate