Marketing Executive (Digital/Social Media)

Job Description

Objective

We are looking for a dynamic and creative Marketing Executive who will be responsible for executing digital marketing strategies, managing social media channels, creating engaging content, and overseeing marketing merchandise activities. The ideal candidate will have a passion for digital marketing, excellent communication skills, and a strong ability to translate marketing strategies into successful campaigns.

Key accountabilities

Key responsibilities

1. Digital Marketing Execution:

o Implement digital marketing campaigns across various platforms including Google Ads, Facebook, Instagram, and other digital channels to enhance brand visibility.

o Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization.

o Coordinate with the design team to create engaging digital assets such as banners, videos, and other promotional materials.

2. Social Media Management:

o Manage and maintain the company’s presence on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

o Develop and schedule regular content to ensure a consistent online presence that aligns with the brand's voice.

o Engage with followers, respond to inquiries, and manage customer feedback across social media platforms.

o Track and report on social media performance metrics, using insights to drive continuous improvement.

3. Content Marketing:

o Create compelling content for blogs, newsletters, email campaigns, website updates, and social media.

o Collaborate with internal teams to develop content that supports marketing objectives, product launches, and promotional campaigns.

o Optimize content for SEO and ensure it aligns with the company's brand tone and messaging.

4. Marketing Merchandise:

o Oversee the creation, production, and distribution of marketing merchandise such as promotional items, branded materials, and event giveaways.

o Coordinate with suppliers and vendors to ensure timely delivery and quality of marketing materials.

o Manage inventory of marketing merchandise and maintain a stock of materials for internal and external needs.

o Collaborate with the marketing team to develop creative merchandise strategies that support branding efforts.

Reporting lines

· Báo cáo/ Line report: Marketing Assistant Manager

· Internal Relationship: Head Office

External Relationship: Front office, Contractor, Suppliers, Project team,…

Job Requirement

Technical Capability

Knowledge -

Qualifications: Bachelor’s degree in Business Administration or higher in relevant fields

Specialized knowledge

• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager).
• Experience with online advertising tools and platforms, including the ability to track conversions, analyze traffic trends, and generate performance reports.
• Understanding of content optimization techniques, including the use of keywords, meta descriptions, and other SEO-friendly practices.

Experience

• 1-3 years of experience in digital marketing, social media management, content creation, or a similar role.
• Proven working experience in Marketing field for Retail Service

Advanced skills -

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience with marketing merchandise production and vendor management is a plus.

Core Competencies -

• Communicate effectively
• Excellent writing and content creation skills with a keen eye for detail.
• Creativity and a passion for storytelling through various digital and social channels.