Marketing Executive - The Law Firm's

Job Description

Workplace: At the Law Firm's Office – Bình Dương

--------------------------------------------------------------------

1. Marketing Strategy Development
   • Develop comprehensive marketing strategies tailored to the firm's legal services (Civil, Criminal, and Litigation).
   • Design annual marketing plans focusing on achieving a revenue target of 20 billion VND by the end of 2025.
   • Plan and allocate a marketing budget of approximately 5 billion VND per branch annually.
2. Content Creation and Online Branding
   • Build and manage online communication channels, including social media, website, and email marketing.
   • Create engaging and legally accurate content for online platforms, ensuring the firm’s professionalism is highlighted.
3. Offline Branding and Brand Development
   • Organize offline branding events to enhance the firm’s reputation in legal consultation and litigation.
   • Coordinate with external partners and stakeholders to expand the firm's brand presence.
4. Campaign Management and Execution
   • Execute both online and offline marketing campaigns to advertise services in civil (land disputes, business disputes) and criminal law (crime-related cases).
   • Monitor campaign performance, ensuring alignment with business objectives.
5. Media and Communication Management
   • Follow up with media outlets and manage public relations activities to maintain a positive image of the firm.
   • Act as the point of contact for inquiries related to the firm’s marketing and communication activities.
6. Budget Management and Reporting
   • Track and report the utilization and effectiveness of the marketing budget.
   • Provide regular updates and reports on marketing performance, highlighting ROI and areas for improvement.

Job Requirement

• Bachelor's degree in Marketing, Communications, or related fields.
• At least 3-5 years of experience in marketing (preferably in professional services or legal services).
• Strong knowledge of legal terminology and familiarity with marketing in the legal sector.
• Excellent skills in content creation, strategic planning, and campaign management.
• Proficient in managing online and offline marketing channels.
• Ability to work independently and maintain a results-driven mindset.
• Strong analytical skills for reporting and budget tracking.
• Effective communication and interpersonal skills.

Benefits

• Competitive salary and performance-based bonuses.
• Professional growth opportunities in a reputable law firm.
• Comprehensive training on legal service offerings and industry standards.
• Dynamic and collaborative work environment.