The Marketing Executive will be responsible for developing and executing marketing strategies to drive sales through various channels. The role requires a candidate with a strong understanding of the retail environment with experience in developing and executing marketing campaigns.
Detailed responsibilities/accountabilities
Plan execution:
Execute marketing campaigns to support brand and product launches, promotions, and seasonal events.
Create and build up content strategy to increase following user in social media channels.
Work closely with cross function to develop and execute marketing programs that drive sell-through and improve in-store traffic.
Develop partnership with potential brand partners to maximize sales opportunities & enrich new customers database.
Adapt and execute communication activities for the assigned Channel initiatives.
Ensure that all marketing initiatives align with the overall brand strategy and messaging.
Develop and maintain relationships with key stakeholders (mall, retailers, OOH advertising agency, brand partners, etc.), ensuring the brand is well represented at the point of sale.
Reporting:
Follow-up the social media channels to tracking growth.
Monitor and report on mall and competitors activities to collect insights.
Track closely on monthly budget & report to direct manager if any incidents occurs.
Other tasks as assigned by the direct manager.
Job Requirement
Requirements
Education: Bachelor's degree in Marketing or related field
Experience: 1-2 years of experience in marketing, preferably in the retail industry or fashion/jewelry industry
Skills: Effective at communication, execution, and analytical skills
Good command in English & Advance computer skills in Ms-Word, Excel, PowerPoint…
